Rood & Riddle Equine Hospital (“Rood & Riddle,” “we,” “our” or “us”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose and protect information when you visit roodandriddle.com, interact with our website, use our Riddler chatbot, submit information through an online form or otherwise communicate with us through our digital services.

By using this website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide to us as well as certain information automatically generated when you use our website.

Information You Provide

Depending on how you interact with our website, information you provide may include:

• First and last name
• Email address
• Telephone number
• Mailing address
• Hospital or location preference
• Information submitted through contact forms
• Information submitted through employment, externship, internship, educational or other applications
• Information included in requests, inquiries or messages sent to us
• Information related to a horse, patient or veterinary inquiry
• Information entered into or shared through the Riddler chatbot
• Communications and correspondence with Rood & Riddle
• Other information you choose to provide

Please do not submit sensitive personal information through a general website contact form or the Riddler chatbot unless specifically requested.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics technologies, server logs and similar technologies. This information may include:

• Internet Protocol (IP) address
• Browser type
• Device type
• Operating system
• Referring website or source
• Pages viewed
• Links clicked
• Date and time of visits
• Approximate geographic location derived from an IP address
• Website interactions and navigation patterns
• Interactions with website features, including the Riddler chatbot
• Other technical information related to your use of the website

We may use this information to operate and improve our website, understand how visitors interact with our content, troubleshoot technical issues, measure website performance and support our marketing efforts.

How We Use Information

We may use information collected through our website to:

• Respond to questions, requests and inquiries
• Route inquiries to the appropriate Rood & Riddle location, department or team member
• Communicate with clients, referring veterinarians, prospective employees, students and other website visitors
• Provide information about our hospitals, veterinarians and services
• Provide and improve the functionality of the Riddler chatbot
• Process applications or requests submitted through the website
• Operate, maintain and improve our website
• Analyze website traffic and visitor behavior
• Evaluate the effectiveness of our communications and marketing
• Maintain the security and integrity of our website and systems
• Detect or prevent fraudulent, unauthorized or malicious activity
• Comply with applicable laws, regulations and legal obligations
• Protect the rights, property and safety of Rood & Riddle, our clients, our employees and others

We may also use information for other purposes disclosed to you when the information is collected or with your consent where required.

Riddler AI Chatbot

Our website includes Riddler, an artificial intelligence-powered chatbot designed to help visitors navigate the Rood & Riddle website, locate information and obtain general information about our hospitals, services, careers, educational opportunities and other website content.

When you interact with Riddler, the information you enter into the chatbot, including questions, messages and other content you voluntarily provide, may be processed to generate a response and provide the chatbot service. Information about your interaction with Riddler may also be processed by third-party technology providers that provide or support the chatbot platform, artificial intelligence functionality, hosting, analytics or related technical services.

Chatbot conversations or related interaction data may be retained for purposes such as operating the service, maintaining security, troubleshooting, evaluating performance and improving the functionality and usefulness of the chatbot, subject to applicable law and the practices of the service providers involved.

Please do not enter confidential, financial, sensitive personal information or other information that you would not want processed through an online service into Riddler.

Riddler is provided for general informational and website navigation purposes. Although it is designed to provide helpful information, artificial intelligence systems may occasionally provide incomplete, outdated or inaccurate responses.

Riddler does not provide veterinary medical advice, diagnosis or treatment and should not be used to make decisions regarding the health or treatment of a horse or other animal. Information provided through Riddler is not a substitute for consultation with a veterinarian.

Do not use Riddler to report or seek assistance with a veterinary emergency or other time-sensitive medical situation. If an animal requires immediate veterinary attention, please contact the appropriate Rood & Riddle hospital directly.

Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

Cookies are small data files placed on your computer or device when you visit a website. They may be used to remember preferences, support website functionality, understand website usage, measure traffic and evaluate the performance of digital marketing.

Some cookies may be placed by third-party service providers whose technologies are integrated into our website.

Depending on your browser and device, you may be able to block, limit or delete cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of portions of the website.

Where required by applicable law, additional choices regarding cookies or similar technologies may be provided.

Analytics

We may use third-party analytics services to help us understand how visitors use our website. These services may collect information about website activity, device information and interactions with pages, features or content.

Analytics information helps us evaluate website performance, identify popular content, understand how visitors find our website and improve the overall user experience.

Advertising and Marketing Technologies

Rood & Riddle may use digital marketing and advertising services to promote our services and communicate with relevant audiences.

Third-party advertising or marketing providers may use cookies, pixels or similar technologies to measure advertising performance, understand interactions with advertisements or help deliver relevant advertising.

Where required by applicable law, visitors may have the right to opt out of certain uses of personal information for targeted advertising or similar purposes.

How We May Share Information

We do not disclose personal information to third parties except as described in this Privacy Policy, as disclosed when information is collected or as otherwise permitted or required by law.

We may use third-party companies to perform services on our behalf, including:

• Website hosting and maintenance
• Information technology services
• Website analytics
• Artificial intelligence and chatbot technology providers
• Email and communications platforms
• Form and application processing
• Customer relationship management systems
• Digital advertising and marketing
• Cybersecurity and fraud prevention
• Professional and business services

These providers may receive or process information as necessary to perform services for Rood & Riddle. Their handling of information may also be subject to contractual requirements and applicable law.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law or regulation
• Respond to a subpoena, court order or other lawful request
• Protect or enforce our legal rights
• Investigate suspected fraud, security incidents or unlawful activity
• Protect the safety, rights or property of Rood & Riddle, our clients, our employees or others

Business Transactions

Information may be transferred as part of a merger, acquisition, restructuring, financing, sale of assets or other business transaction involving all or part of Rood & Riddle, subject to applicable law.

Sale of Personal Information

Rood & Riddle does not sell personal information for monetary consideration in the traditional sense.

Certain state privacy laws may define “sale,” “sharing” or similar terms more broadly and may include some disclosures involving digital advertising or analytics technologies. Where applicable law provides a right to opt out of such activity, Rood & Riddle will honor applicable legally valid requests.

Data Security

Rood & Riddle takes reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no website, electronic transmission, artificial intelligence service or information storage system can be guaranteed to be completely secure. You should use appropriate caution when transmitting information online.

Data Retention

We may retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with legal and regulatory obligations, resolve disputes, enforce agreements and support legitimate business operations.

Retention periods may vary depending on the nature of the information and the reason it was collected.

Your Privacy Rights

Depending on where you reside and applicable law, you may have certain rights concerning your personal information. These may include the right to:

• Confirm whether we process certain personal information about you
• Request access to certain personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Obtain a portable copy of certain personal information
• Opt out of certain processing for targeted advertising
• Opt out of certain sales or sharing of personal information where applicable
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding a privacy request where applicable

These rights are subject to applicable law and may not apply in every circumstance.

To submit a privacy-related request, please contact Rood & Riddle using the information provided in the Contact Us section below. Please provide sufficient information for us to understand and process your request.

We may need to verify your identity before processing certain requests. We will respond to verified requests within the time required by applicable law. If applicable law provides a right to appeal our decision regarding a privacy request, you may submit an appeal using the same contact method and indicate that your request is an appeal of a prior privacy decision.

We will not unlawfully discriminate against an individual for exercising applicable privacy rights.

Third-Party Websites and Services

Our website may contain links to websites, social media platforms or services operated by third parties.

Rood & Riddle does not control the privacy practices of those third parties. When you leave our website or interact with a third-party service, the collection and use of your information may be governed by that third party’s privacy policy.

We encourage you to review the privacy policies of websites and services you use.

Social Media

Rood & Riddle maintains accounts on third-party social media platforms. Information you provide or make publicly available through those platforms is governed by the policies and settings of the applicable social media provider.

Interactions with Rood & Riddle through social media may also be visible to other users depending on your account settings and the platform’s functionality.

Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information online from children under 13 through the website. If we become aware that personal information has been collected from a child under 13 in circumstances requiring parental consent, we will take appropriate steps consistent with applicable law.

Children under 13 should not submit personal information through website forms or Riddler.

Veterinary and Medical Information

Information available through this website, including information provided through Riddler, is intended for general informational purposes and should not be considered a substitute for direct veterinary consultation, diagnosis or treatment.

Please do not use a general website contact form or Riddler for urgent or emergency veterinary matters. If your horse requires immediate veterinary attention, contact the appropriate Rood & Riddle hospital directly.

Do Not Track and Privacy Preference Signals

Some web browsers provide a “Do Not Track” or similar privacy signal. Because there is not currently a universally accepted standard governing all such signals, our website may not respond to every browser-based Do Not Track signal.

Where applicable law requires recognition of a legally recognized opt-out preference signal or other browser-based privacy mechanism, we will process such signals as required by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, business practices, technology, service providers or legal requirements.

When changes are made, the updated policy will be posted on this page and the “Last Updated” date will be revised. We encourage visitors to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, our privacy practices or would like to submit a privacy-related request or appeal, please contact Rood & Riddle Equine Hospital.

Last update: August 24, 2026 Riddler AI Chatbot